Connects creative SMEs with circular business models, procurement opportunities, and practical tooling.

Designs interventions around participation: nudges, rituals, and public formats that make adoption effortless.

Works with local partners to turn pilots into repeatable methods and stories that travel.

Builds the narrative bridge: systems & stories, evidence & emotion, invitation & agency.

Keeps the project coherent across cities: translating between policy infrastructure and creative practice.

Turns pilots into intelligence: what worked, what didn’t, and why.